Missouri voters authorized legal mobile and retail sports betting, permitting regulated books to take bets next year.

The sports betting wagering tally measure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the eight states bordering Missouri enable mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis city areas with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to approve sports betting this year.

" Missouri has some of the very best sports betting fans in the world and they showed up big for their preferred teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all 6 of Missouri's expert sports betting franchises, we desire to thank the Missouri citizens who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legislate sports betting wagering and ensures we no longer lose important tax earnings to our neighboring states. Most notably, the passage of Amendment 2 means a brand-new, dedicated, permanent funding stream for Missouri class."

Missouri sports betting wagering next actions

Voter approval suggests up to 14 mobile sportsbooks could begin accepting bets next year. It is unlikely all 14 available licenses are utilized.

DraftKings and FanDuel financed nearly every dollar of the "yes" campaign and will unquestionably use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses offered without having to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying cost).
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Six licenses are readily available to each Missouri casino operator, respectively. Caesars, despite opposing the ballot procedure, will likely utilize its license to launch the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will likewise likely launch their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will introduce mobile sportsbooks.

The staying 6 licenses are scheduled for each of the significant expert sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were amongst the most prominent proponents of the tally step.

Together with DraftKings, FanDuel and Caesars, Missouri gamblers must expect other prominent nationwide brands consisting of BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.

Launch likelihood tiers IF Missouri citizens approve sports betting:
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Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot measure allows every Missouri casino to open retail sportsbooks on their respective residential or commercial properties. Most if not all 13 casinos managed by the 6 casino operators are expected to open in-person sports betting alternatives such as sports betting kiosks and potentially dedicated, full-service sportsbooks.

The 6 sports betting teams can also open in-person sportsbooks within or nearby to their particular home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that enable in-stadium retail sportsbooks.

The language around the tally step requires the very first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most rewarding time of the sports betting calendar.

Missouri sports betting background
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The effective Missouri sports betting wagering campaign comes regardless of millions in funding opposing the measure from among the state's biggest sports betting stakeholders.

Caesars spent millions of dollars to defeat the step. In most other states that tie online sports betting wagering with a state's brick-and-mortar casinos, an operator is given at least one license per managed home.

In that situation in Missouri, Caesars would be afforded at least three potential licenses, one for each gambling establishment it handles. Instead, Caesars just has one. In states with the license-per-property model, business can either open extra internal books or, more frequently, farm out the license to a competitor that pays an accompanying charge in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. nationwide sports betting wagering manage market share, could possibly have an upper hand on their rivals by making the pair of untethered licenses. It remains to be seen which 2 books will make these slots, however the language around the ballot step would seem to favor the 2 nationwide market leaders.
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previously in the year showed the "yes" vote with a slight lead. Support efforts were strengthened by 10s of millions invested by DraftKings and FanDuel.

A series of tv and radio advertisements concentrated on the revenue legal sportsbooks would create for Missouri public education. Opponents, funded mostly by Caesars, argued the advocates' advertisements were deceptive and the tens of millions of projected dollars raised would have a minimal impact in a state that currently spends billions on education every year.
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